In today’s competitive market, brokers and bankers are exploring many alternatives to branding themselves as the lender of choice. Whether you are marketing to a potential customer or a partner such as a real estate agent, you must think about how you can brand yourself as the lender that they go to meet their needs.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.”Click to continue