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Channel: National Mortgage Professional Magazine - Seth Godin
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Leading Your Customers: Marketing for Mortgage Bankers

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When we think about leadership in the context of business, marketing isn’t usually the first thing that comes to mind. Usually, when we think about leadership in business, we think about motivating our employees. Leadership is the softer side of management. Management is about controlling the behavior of employees, and leadership is about inspiring the behavior of employees. But, for business executives, both management and leadership center around relationships with employees.Click to continue


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